Cracking the Code

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Special Edition DVD Package

  • Details the winning Ryder Cup strategy that has been kept secret until now
  • Make the team-building strategy work within your sports team, business, or organization
  • Exclusive photographs from the 2008 Ryder Cup
  • Official 2008 Ryder Cup DVD featuring play by play highlights and behind the scenes footage with the American team
  • The DVD is a $10 value that we are offering for free with the book!

Special Edition DVD Package: $25

Special Bulk Order Pricing

  • $17/book for a box of books (25) = $425 (retail value $910)
  • A Free Ryder Cup DVD for each book purchased ($10 value)
  • Receive one (1) free book for each box of books purchased
  • Free Shipping and Handling! (Within the US)

Box of 25 Books: $425

About the Book

The U.S. Ryder Cup team ended nearly a decade of European dominance in 2008 by laying aside their individual pursuits for a single week and bonding like brothers on golf’s greatest stage.

Inspired by team-building techniques used by Navy SEALS, I divided the 12-man team into small groups, or pods. Then, with guidance from corporate team-building specialist and licensed family therapist Ron Braund, I placed golfers based on their personality types, rather than their golf games. The relationships among teammates created an atmosphere where Phil Mickelson, Stewart Cink, Kenny Perry, and the other U.S. golfers could perform at their highest levels.

In Cracking the Code: The Winning Ryder Cup Strategy: Make it Work for You, Braund and myself tell the compelling story of how the U.S. team members, half of them Ryder Cup rookies, overcame their underdog status to bring the cup back to America. In the telling, we offer team-building techniques that apply to sports, business, and beyond.

About the Authors

Paul Azinger served as captain of the 2008 U.S. Ryder Cup team, leading it to its first win over the Europeans since 1999. He was also a member of four Ryder Cup teams (1989, 1991, 1993, and 2002) and has won 14 worldwide professional championships, including the 1993 PGA championship. Shortly after the 1993 Ryder Cup, Azinger was diagnosed with non-Hodgkin’s lymphoma in his right shoulder. His first book, Zinger, tells the story of his fight against cancer. He overcame that battle to win the 2000 Sony Open in Hawaii. Azinger and his family live in Bradenton, FL.

Dr. Ron Braund is a corporate consultant and family business adviser for several multibillion-dollar companies. As a relationship specialist, he has over 30 years’ experience in counseling, family therapy, and ministry. His previous books on relationship topics include Understanding How Others Misunderstand You and The Strong-Willed Child or Dreamer? He lives in Atlanta, GA.

8 Responses to “ Cracking the Code ”

  1. After listening to Paul on Jim Rome, I bought two copies — one for me, one to send to a friend. Thank you for your passion and love of the game.

    May 16, 2010 at 10:37 am
  2. Any chance of a book signing in Louisville?

    May 16, 2010 at 12:57 pm
  3. Aloha,

    I had to order my “Cracking the Code” because my local book store still didn’t have it as of June 2nd. I received it via mail FINALLY yesterday, and I am enjoying the book. I want to get autograph from you when I see you next time.

    Congratulations on your wonderful book! I love it!

    June 6, 2010 at 10:59 am
  4. Paul,

    Saw you on Mike & Mike this morning and while I had seen bits of the book in Golf publications I went out and got a copy this morning. Just finished reading the book and it’s a wonderful piece of work. As a business executive I related to all the planning, managerial, communication, recognition, and empowerment aspects of your responsibilities. At the same time the stories of the golf made me feel like the event was going on live again.

    Great job!!!

    June 10, 2010 at 3:40 pm
  5. When will an e-copy be available?

    June 13, 2010 at 4:27 pm
  6. Dan

    I met and caddied for Paul in a Tournament of Champions tournament when it was held in La Costa,in San Diego. He was so personable and friendly. He left my two sons (5 & 7 at the time) with memories they still to this day recall like it was yesterday.
    I came to play in a Buick Open tournament about 5 years later, with Paul being the pro we drew. He recalled our first meeting and gave me lessons which I use. Quality human being, that’s Paul.

    June 13, 2010 at 9:51 pm
  7. The day after I asked about a book signing in Louisville, it was announced that Paul would indeed be coming to town. Unfortunately, I was in NY the week he came. My wife had a golfing buddy go downtown and pick up a signed book for me and I got it today for my birthday. Can’t wait to read it. I owe some people big time,

    June 25, 2010 at 4:22 pm
  8. Your keynote performance at the Fall PGA show this year was the best opening ever. I really enjoyed the interaction between yourself and Dr.Braund. Fantastic development of a team based organization with a great deal of your sense of humor and wit added. Thanks for sharing.
    Fantastic book as well. I highly recommend to the golfers and leaders alike.

    September 4, 2010 at 4:13 pm

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